Advertising on TV is now more accessible and affordable than ever. We often hear from our digital and social media clients that TV is cost-prohibitive, this is not true! At Diray, our innovative approach reshapes the TV buying landscape, harnessing targeted strategies and our robust network connections to deliver prime ad spots on leading network […]
The call for increased transparency in the media industry is not a new one. It’s a phrase we’ve all heard before, and while it garners widespread support on the surface, it’s often not fully understood or practiced. Many individuals readily accept the numbers presented within a DSP without delving into the challenging question of how […]
As the Upfront season begins, brands and agencies are shaping their new year strategies, increasingly focusing on TV advertising. January stands out as the optimal month to maximize advertising effectiveness. For brands already using TV ads, it’s the perfect time to amplify their investment, while those new to TV advertising can seize this chance to […]
As the 2023 holiday season approaches, Diray Media is closely monitoring evolving consumer purchasing trends, heralding a new era in holiday shopping. This year, the introduction of early sales events and the growing influence of digital marketplaces have significantly altered traditional shopping patterns. Early Deals The decision to launch a second Prime Day in October […]
In this age of turbocharged tech advancements, the new craze is… you guessed it—Artificial Intelligence (AI)—and it’s making some serious waves in the world of media agencies. This fusion of AI and media isn’t just hype; it’s certainly a tool that agencies should be exploring to optimize certain operations, connect with audiences, and serve up […]
Everyday is a great day to grow! Diray Media acknowledges that prioritizing wellness is crucial, and employers should also focus on nurturing the overall well-being of their employees. Your company thrives when your team is personally growing, challenged, and socially contributing. What employees strive for and need in today’s workplace is: Role clarity and plain […]
As the Consumer Electronics Show (CES) 2024 approaches, the air is buzzing with anticipation for the latest in D2C consumer electronics and AI innovations. This year’s event, scheduled from January 9-12 at the Las Vegas Convention Center, is set to surpass last year’s attendance with over 130,000 guests. CES 2024 promises to be more than […]
/*! elementor – v3.23.0 – 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Busting Common Media Myths Join us as we debunk the most common media myths in the industry! Explore our full video here, or scroll down to learn how TV can be integrated into digital and social media campaigns to drive remarkable […]