Today’s young adults aren’t just watching TV—they’re curating their own personal networks. New data reveals that viewers aged 18–34 subscribe to an average of 4.2 streaming platforms, well above the broader market average of 3.3. But there’s a catch: they’re also far more likely to jump ship. In fact, this group is 58% more likely […]
As the fireworks light up the sky this Fourth of July, there’s another kind of spark that marketers should be chasing – one that ignites real business results. While the grill’s heating up and the flags are flying, brands that invest in performance TV are already setting the stage for a high-impact second half of […]
What’s Working in 2025 (And Why We’re All Tuning In) It’s official—2025 is proving to be a blockbuster year for media. As we hit the halfway mark, trends are emerging faster than trailers before a summer movie, and we’re here for it. From ad-supported streaming to the rise of total video strategies, one thing is […]
At Diray Media, we believe that authenticity, inclusivity, and compassion are at the heart of meaningful work—and meaningful relationships. This Pride Month, we’re proud to stand in solidarity with the LGBTQ+ community, not just in June, but every day of the year. Pride is more than a celebration—it’s a powerful reminder of the progress made […]
TV > Doomscrolling! What’s Gen Z’s favorite way to unwind? Spoiler: it’s not endlessly scrolling through social media. A whopping 80% of viewers would rather tune into a good show or movie than scroll their feed — and we don’t blame them. Today’s viewers are choosing comfort over clout. Forget chasing trends — 82% of […]
The way consumers interact with TV is evolving—and it’s no longer just about watching. According to Parks Associates’ recent report “Interactive & Shoppable TV: The Next Wave of CTV Revenues,” 7.5 million households (8% of U.S. homes with a CTV device) have purchased a physical good through a connected TV experience in the past 30 […]
May Is Mental Health Month: Why Consumers Are Prioritizing Wellness—And How Brands Can Too Mental Health Awareness Month offers an important reminder: wellness isn’t just a personal priority—it’s become a cultural and commercial one, too. As consumers continue to focus on emotional well-being, balance, and self-care, they’re gravitating toward brands that reflect these same values. […]
Digital video is starting off strong in 2025—and Connected TV (CTV) is leading the charge. According to the IAB, 68% of marketers now consider CTV a “must-have” in their media mix. And with CTV ad spend projected to grow 13% year-over-year—hitting $26.6 billion, 43% higher than online video—it’s clear that CTV is no longer a […]
What a week it’s been for television! From the glitz of the Met Gala to the thunderous excitement of the Kentucky Derby and the high-stakes drama of the NBA Playoffs, audiences have been glued to their screens. Let’s dive into the numbers and see how these events captivated viewers nationwide. The Met Gala: Fashion’s Super […]