At Diray Media, we believe that authenticity, inclusivity, and compassion are at the heart of meaningful work—and meaningful relationships. This Pride Month, we’re proud to stand in solidarity with the LGBTQ+ community, not just in June, but every day of the year. Pride is more than a celebration—it’s a powerful reminder of the progress made […]
TV > Doomscrolling! What’s Gen Z’s favorite way to unwind? Spoiler: it’s not endlessly scrolling through social media. A whopping 80% of viewers would rather tune into a good show or movie than scroll their feed — and we don’t blame them. Today’s viewers are choosing comfort over clout. Forget chasing trends — 82% of […]
The way consumers interact with TV is evolving—and it’s no longer just about watching. According to Parks Associates’ recent report “Interactive & Shoppable TV: The Next Wave of CTV Revenues,” 7.5 million households (8% of U.S. homes with a CTV device) have purchased a physical good through a connected TV experience in the past 30 […]
May Is Mental Health Month: Why Consumers Are Prioritizing Wellness—And How Brands Can Too Mental Health Awareness Month offers an important reminder: wellness isn’t just a personal priority—it’s become a cultural and commercial one, too. As consumers continue to focus on emotional well-being, balance, and self-care, they’re gravitating toward brands that reflect these same values. […]
Digital video is starting off strong in 2025—and Connected TV (CTV) is leading the charge. According to the IAB, 68% of marketers now consider CTV a “must-have” in their media mix. And with CTV ad spend projected to grow 13% year-over-year—hitting $26.6 billion, 43% higher than online video—it’s clear that CTV is no longer a […]
What a week it’s been for television! From the glitz of the Met Gala to the thunderous excitement of the Kentucky Derby and the high-stakes drama of the NBA Playoffs, audiences have been glued to their screens. Let’s dive into the numbers and see how these events captivated viewers nationwide. The Met Gala: Fashion’s Super […]
Spring doesn’t just wake up the trees and flowers—it wakes up consumers too. After months of cold weather and quiet routines, people are ready to shake things up. They’re cleaning out closets, planning backyard barbecues, refreshing their homes, focusing on their health, spending more time outdoors, and setting new goals. It’s a season full of […]
Who Gained the Most from Shedeur Sanders’ Draft-Day Drama? TV networks—and savvy advertisers. Day 3 of the 2025 NFL Draft delivered a record-breaking 4.3 million viewers across ESPN, NFL Network, ABC, ESPN Deportes, and digital platforms. That’s the highest Day 3 viewership ever, up more than 40% from last year. The reason? Quarterback Shedeur Sanders. […]
Mother’s Day isn’t just a sentimental holiday—it’s a marketing moment. One of the biggest of the year, in fact. In 2024, shoppers shelled out a record-breaking $35.7 billion to celebrate the moms, stepmoms, grandmas, aunts, and other mother figures in their lives (National Retail Federation). And those dollars weren’t just spent on flowers and chocolates. […]
YouTube just made history. Nielsen’s latest Media Distributor Gauge shows that, for the first time ever, YouTube topped the charts in total TV usage—capturing 11.6% of all TV viewing in February. That’s more than Netflix. More than Hulu. More than anyone. And yes, we’re paying attention. At Diray Media, we love a good data drop—especially […]