Class is in session, and it’s time to get schooled! As we wave goodbye to the lazy days of summer, a new academic year is upon us, bringing with it a fresh start for students, parents, and, importantly, advertisers. Think of this back-to-school season as your warm-up for the big Q4 push. In this guide, […]
Sports: The Last Mono-Culture Media Event. The last bastion of a mass audience. Arguably, the last piece of content impervious to the fracturing media landscape. That’s why advertisers love it—no need to gather sticks and twigs of content like firewood or mine through piles of content gravel to find valuable audience gold. Every four years, […]
Norwalk, CT – June 2024 – Diray Media is thrilled to announce its official certification as a Women-Owned Business by the Women’s Business Enterprise National Council (WBENC). Being a women-owned business has always been at the heart of Diray Media, and this certification marks a significant milestone. It connects the company with a vibrant network of […]
This Father’s Day, meet your shoppers where they are: on the media they’re likely to be consuming. “Breaking records” has been a recurring theme since we kicked off our seasonal shopping calendar last month with Mother’s Day. Now, with Father’s Day on the horizon, shoppers are voting with their dollars. Last year’s Father’s Day spending […]
Diray Media is thrilled to announce the appointment of Dean Chandler as its new Senior Vice President of Media and Video Innovation, a move that signals the company’s commitment to excellence and innovation in the evolving television landscape. With the industry increasingly pivoting towards streaming services and changing audience consumption habits, Dean’s leadership is expected to propel […]
As we “gift up” for Mother’s Day (it’s on Sunday, May 12th but for your sake, I hope you knew that), it is essential for brands to position themselves front and center in the minds of consumers. Last year, Mother’s Day buying blitz grew to $35.7 billion (about $274 per person in the US). That’s a jump […]
As the buzz of March Madness fills the air, it’s clear that the landscape of sports broadcasting is evolving. The tournament not only draws crowds to stadiums but also pulls millions of eyes to screens, offering a prime opportunity for brands to connect with viewers. This year, the tournament has been nothing short of a […]
Welcome to the tale of Stanley®, where a $45 cup became the latest sensation, thanks to social media influencers. In the world of influencer marketing, Stanley’s resurgence is a modern-day fairy tale, proving that, sometimes, the glass slipper can be a stainless-steel tumbler. In the fast-paced world of influencer marketing, catching the wave at the […]
Super Bowl LVIII shattered viewership records, attracting an unprecedented average of 123.4 million viewers—an increase of 8.3 million from 2023. This solidifies its status as the most-watched TV event in history, second only to the historic Apollo 11 moon landing in 1969. There is no denying the power of reach and influence that major TV […]
Advertising on TV is now more accessible and affordable than ever. We often hear from our digital and social media clients that TV is cost-prohibitive, this is not true! At Diray, our innovative approach reshapes the TV buying landscape, harnessing targeted strategies and our robust network connections to deliver prime ad spots on leading network […]