Digital video is starting off strong in 2025—and Connected TV (CTV) is leading the charge. According to the IAB, 68% of marketers now consider CTV a “must-have” in their media mix. And with CTV ad spend projected to grow 13% year-over-year—hitting $26.6 billion, 43% higher than online video—it’s clear that CTV is no longer a […]
What a week it’s been for television! From the glitz of the Met Gala to the thunderous excitement of the Kentucky Derby and the high-stakes drama of the NBA Playoffs, audiences have been glued to their screens. Let’s dive into the numbers and see how these events captivated viewers nationwide. The Met Gala: Fashion’s Super […]
Spring doesn’t just wake up the trees and flowers—it wakes up consumers too. After months of cold weather and quiet routines, people are ready to shake things up. They’re cleaning out closets, planning backyard barbecues, refreshing their homes, focusing on their health, spending more time outdoors, and setting new goals. It’s a season full of […]
Who Gained the Most from Shedeur Sanders’ Draft-Day Drama? TV networks—and savvy advertisers. Day 3 of the 2025 NFL Draft delivered a record-breaking 4.3 million viewers across ESPN, NFL Network, ABC, ESPN Deportes, and digital platforms. That’s the highest Day 3 viewership ever, up more than 40% from last year. The reason? Quarterback Shedeur Sanders. […]
Mother’s Day isn’t just a sentimental holiday—it’s a marketing moment. One of the biggest of the year, in fact. In 2024, shoppers shelled out a record-breaking $35.7 billion to celebrate the moms, stepmoms, grandmas, aunts, and other mother figures in their lives (National Retail Federation). And those dollars weren’t just spent on flowers and chocolates. […]
YouTube just made history. Nielsen’s latest Media Distributor Gauge shows that, for the first time ever, YouTube topped the charts in total TV usage—capturing 11.6% of all TV viewing in February. That’s more than Netflix. More than Hulu. More than anyone. And yes, we’re paying attention. At Diray Media, we love a good data drop—especially […]
The brackets were busted, the buzzer-beaters were bananas, and the remote? Firmly in hand. If your TV was on in March, chances are it was tuned in to college hoops. This year’s March Madness wasn’t just madness—it was a ratings monster. Both the men’s and women’s tournaments brought in serious viewership, proving that when it […]
– What Kevin O’Leary Wants Brands to Know At Diray Media, we’ve always believed in the power of a great story—backed by data, delivered at scale, and driven by performance. Turns out, so does Kevin O’Leary. At Shoptalk Spring in Las Vegas, the “Shark Tank” investor didn’t hold back on what separates brands that scale […]
It’s that time of year again—brackets are busted, Cinderella teams are making history, and fans everywhere are glued to their screens. March Madness isn’t just a tournament; it’s a TV phenomenon. With games airing across major networks and streaming platforms, the NCAA Tournament delivers non-stop action, heart-stopping moments, and viral highlights that dominate conversations. For […]
Spring is officially here! As we shake off the winter blues and step into longer, sunnier days, it’s the perfect time to refresh, reset, and rethink your marketing strategy. Just like we “spring ahead” with our clocks, now is the time to get ahead in your Q2 planning. The market is shifting, consumer behavior is […]