Growing an audience
with CTV & DRTV

The Challenge

Capitalize on the rise and shift of in-home beautification vs. in-spa services as a result of COVID. Support retail sales during Holiday timeframe across multiple product offerings.

Glorify the new tool in face to meet the consumer need and trends as women were experimenting and investing with at home beauty and grooming innovations.

The Solution

We created a targeted CTV plan to reach millennials and Linear TV plan to capture the salon waxers audience during peak summer season when other brands went dark.

Used a mix of DRTV to improve exposure in high-profile dayparts/programming and retail support to maximize frequency

The Results

• Generated $42MM Return On Ad Spend
• 29MM CTV Impressions (W25-34)
• 28MM TV Impressions (W25-54)
• 5% lift in WoW units sold following first week on air
• Avg. 8% sales lift WoW from Oct – Dec 2020
• Over 2MM units sold over 13-weeks in market contributing to brand’s strongest year to date