CTV & DRTV
Partnering with Church & Dwight on Finishing Touch Flawless
Capitalize on the rise and shift of in-home beautification vs. in-spa services as a result of COVID. Support retail sales during Holiday timeframe across multiple product offerings.
Glorify the new tool in face to meet the consumer need and trends as women were experimenting and investing with at home beauty and grooming innovations.
We created a targeted CTV plan to reach millennials and Linear TV plan to capture the salon waxers audience during peak summer season when other brands went dark.
Used a mix of DRTV to improve exposure in high-profile dayparts/programming and retail support to maximize frequency