Media Glossary
Welcome to the Diray media glossary! We've compiled a list of commonly used terms in media reporting to help you navigate the jargon. Whether you're new to the industry or just need a refresher, this resource will provide you with a clear understanding of the terminology used in media planning, buying, and analysis.
Common Terms
| Metric | Definition |
| Media Cost | Ad spend |
| Nielsen Media Cost | Ad spend on nielsen rated stations / dayparts |
| MER | Media Efficiency Rate |
| ROAS | Return on Ad Spend |
| Ecom Order | reported orders placed online |
| CPO | Cost per order |
| CPA | Cost per acquisition |
| RPO | Revenue per order |
| Conversion | A positive result toward marketing goal |
| Conversion Rate | The effectiveness of turning an opportunity into a conversion |
| IMP (000) | The estimated number of viewers |
| CPM | Cost per thousand (impressions) |
| GRP | Gross rating point |
| TPP | Target rating point |
| CPP | Cost per point |
| Digital 3P Cost | Third party digital spend |
| View | Ads watched for a defined time period (seconds). The default number of secs varies by platform |
| Completed View | When an ad is watched start to finish |
| View Rate | Views to impressions |
| Completion Rate | Completions to impressions |
| TrueView In-Stream | A skippable video ad that auto-plays before a YouTube video starts. |
