Expand Your Audience With The Power Of The Big Screen

Complete for an Opportunity to Receive a Complimentary GWI Audience Report and a Tailored TV Media Test Plan.

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Diray Media's Four-Step Strategy: A Pathway to Optimal TV Brand Presence

Enhancing your brand's presence on TV and streaming platforms is an essential part of an omnichannel strategy. This approach is designed to ensure the broadest reach and most precise targeting on the big screen, offering a competitive edge with industry-leading rates. Integrating this method into your overall marketing strategy ensures a cohesive and impactful brand experience across all channels.

INSIGHTS

Understand what is happening in media, anticipate what's next. Take a look at some of our latest insights below. Whether you're looking to grow your business or simply curious about our services, we would love to hear from you.

Super Bowl LVIII: TV Viewership Continues to Score Big

Super Bowl LVIII shattered viewership records, attracting an unprecedented average of 123.4 million viewers; an increase of 8.3 million from 2023. This solidifies its status as the most watched TV event in history, second only to the historic Apollo 11 moon landing in 1969. There is no denying the power of reach and influence that major TV events possess, presenting advertisers with an unparalleled platform to connect with vast and diverse audiences.

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Exploring the Affordable World of TV Advertising

Diray Media makes TV advertising more accessible and affordable, challenging the belief that it's too expensive. Using innovative strategies and strong network connections, Diray offers prime ad spots on top networks and streaming services at competitive prices. They enable clients to feature on TV, including linear, broadcast, and streaming platforms, without breaking the bank.

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Transparency: The Pillar of Success in Media

Calls for media industry transparency are common but not always fully comprehended or acted upon. While many support the idea, understanding and implementation remain challenging. Transparency in media agencies comes in different forms, like transactional, data, and value transparency. However, these discussions often conceal the need for accountability regarding media costs and measurement.

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Expand Your Audience With The Power Of The Big Screen

Diray Media's Four-Step Strategy: A Pathway to Optimal TV Brand Presence

INSIGHTS

DIRAY MEDIA NEWS AND INSIGHTS, DELIVERED TO YOUR INBOX.